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After analyzing over 100 small businesses, I found one simple design mistake that’s quietly killing sales.

After analyzing over 100 small businesses, I found one simple design mistake that’s quietly killing sales.

And no, it’s not bad products or weak marketing. 👉 It’s poor contrast in their content.

Redona Dida
February 12, 2025

Let’s be real—getting people’s attention is hard enough. But if your content is tough to read, they won’t even try.

After analyzing over 100 small businesses, I found one simple design mistake that’s quietly killing sales and engagement.

The worst part? Most business owners don’t even realize they’re doing it.

And no, it’s not bad products or weak marketing.

👉 It’s poor contrast in their content.

If your text, buttons, or visuals don’t stand out, people won’t read, click, or buy. Let’s fix that. 🚀

What You’re Doing Wrong (Without Even Realizing It)

Ever opened a website and immediately felt lost? Or scrolled past a social media post because the text blended into the background? That’s poor contrast at work.

Here’s how it’s hurting your business:

❌ Light gray text on a white background – Looks sleek, but makes people squint. If they have to work to read it, they won’t.

❌ CTA buttons that blend in – If your “Buy Now” or “Sign Up” button doesn’t stand out, nobody’s clicking it.

❌ Busy layouts with no focus – When everything is the same size and color, nothing grabs attention.

Contrast isn’t just about looking good—it’s about making sure your message is seen, read, and acted on.

The Simple Fix: Make Your Content Impossible to Ignore

Good design guides the eye. It makes sure people instantly know where to look and what to do next.

Here’s how to improve contrast and make your content stand out:

✅ Use dark text on a light background (or vice versa). High contrast = instant readability.

✅ Make CTA buttons pop. Use bold, bright colors that stand out from the rest of the page. If your background is white, try a deep blue, red, or orange button.

✅ Create a clear hierarchy. Headlines should be bigger and bolder than body text. Your CTA should be the most noticeable thing on the page.

✅ Test your design in grayscale. If everything looks the same shade of gray, your contrast is too weak.

✅ Keep it simple. Clean, easy-to-read designs always perform better than cluttered, over-designed ones.

The Right Tools to Help You Fix It

No need to guess what works—these free tools will do the heavy lifting for you:

🎨 Coolors – Quickly generate high-contrast color palettes. (my favorite ❤️ )

🧐 WebAIM Contrast Checker – Test if your text and background colors meet readability standards.

🖌 Canva – Use pre-designed templates that already follow good contrast principles.

🔍 Contrast Checker – Upload images or designs to check their readability.

The best part? You don’t need to be a designer to get this right—just use these tools and make sure your content stands out.

Final Thought: Make It Easy for People to See, Read, and Click

If your audience has to work to read your content, they won’t bother. Strong contrast makes your message clear, engaging, and actionable.

So, take a minute today and look at your website, ads, and social media posts.

Is your content easy to read and your CTA impossible to miss? If not, it’s time for a contrast upgrade. 🚀

P.S. Small changes = big results. Don’t let weak contrast hold back your business!

See you next Wednesday, same time!

Love, Redona ❤️