Why Nobody Reads Your Website

(and What You Can Do About It)

Author

Redona Dida
January 29, 2025

I’ve been ghosting you for a long time, and it’s not because I don’t care.

I’ve just been deep in the trenches, working on some new strategies for my business—and trust me, I’ll be sharing them with you soon.

So hang tight, okay? 🥺

Lately, I’ve been working with a cohort of amazing people from the community on how to build and launch their MiniSite in just 4 weeks.

And here’s the big thing I’ve noticed: we often overcomplicate things by overwhelming our audience.

It’s not what you write—it’s how you write it.

That’s why today, I’m going to share what helps people actually consume your content on your website.

Let’s get real: people don’t read every word on a web page.

They scan. Instead of hanging on to your every word, they skim through, hunting for the information they want with as little effort as possible.

It’s not personal; it’s efficiency.

Think about it: scanning gives almost the same amount of information as reading but takes way less time and brainpower.

That’s why you, as the writer, need to structure your content in a way that works with this natural behavior—not against it.

Chunking: Your Secret Weapon for Better Content

What’s chunking? It’s breaking up your content into bite-sized pieces of information.

Why does it work?

Because humans are wired to process and remember smaller chunks of information more easily than a giant wall of text.

Don’t believe me? Let’s do a quick test:

16682915346

Got it memorized? Probably not.

Now try this:

1 668 291 5346

Boom!

Instead of memorizing 11 numbers, you only had to memorize 4 chunks.

Much easier, right?

This is the same principle we use to make content digestible for readers on the web.

Why Negative Space is Your New Best Friend

When dividing up your content, use negative space (a fancy way of saying white space).

This creates natural chunks that don’t overwhelm the reader.

But don’t overthink it—white space is just empty space that lets your content breathe.

How to Support Scanning (and Make Your Content Stick)

Chunking alone won’t cut it. If you really want your audience to get what you’re saying, you need to make it easy for them to quickly identify the important stuff.

Here’s how:

  • Use headings and subheadings: Make them stand out with bold text, larger font sizes, or different colors.

  • Highlight keywords: Use bold or italics to emphasize key phrases.

  • Bulleted or numbered lists: Like this one!

  • Summarize longer sections: A quick, clear takeaway for those who skim (aka everyone).

Common Chunking Techniques That Work

Here are some tried-and-true methods for chunking your content:

  • Short paragraphs: Keep them brief, with plenty of space in between.

  • Short lines of text: Aim for 50–75 characters per line for easy reading.

  • Clear visual hierarchies: Group related items together logically.

  • Chunked strings of information: Think phone numbers, license plates, or passwords. For example:

    • Bad: 14487324534

    • Better: 1 (448) 732 4534

TL;DR: Respect the Scanner

Your audience doesn’t want to read your content—they want to scan it.

So, meet them halfway. 🤝 

Chunk your content, use white space, and make the key points pop with bold text, headings, and lists.

When you give readers what they want—effortless clarity—they’re more likely to stick around, remember your message, and take action.

P.S. Don’t make them work for it. Life’s hard enough without having to decode your website. Make it easy, and you’ll win them over every time!

See you next Wednesday, same time!

Love, Redona ❤️

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