The Secret to High-Converting Button Copy (It’s Simpler Than You Think)

You know…that little snippet of text sitting inside a button, quietly asking your reader to do the thing.

Click. Buy.

Sign up.

Explore.

And yet...so many of us overlook it.

If your buttons are saying “Click Here” or “Submit,” I’ve got good news: you’re sitting on untapped conversion gold.

Buttons That Actually Get Clicked
High-performing button copy isn’t about being flashy. It’s about being clear, specific, and benefit-packed. Let’s break it down:

1. Start With a Familiar Verb

Kick things off with a word that feels like action.
“Claim Your Coupon.” “Book Your Seat.” “Grab the Guide.”
These aren’t just words—they’re micro-missions. You’re not asking, you’re guiding.

2. Use Articles + Prepositions

Sounds boring, right? But these small words work hard.
“Discover the Secret.” “Unlock the Magic.” “Join the Community.”
They add rhythm, intrigue, and clarity. Think of them as button glue—holding your message together.

3. Choose Specific Over Generic

“Book Now” is okay.
“Book Your Adventure” is better.
Specificity tells the reader what they’re getting—and gives them a reason to care.

4. Add a Slice of Value

Every button is a promise. So, what’s in it for them?
“Unlock Premium Features.” “Get Instant Access.” “Start Saving Today.”
These tell your reader why clicking is worth it.

5. Match the Page Mood

If your headline says, “Unlock Endless Creativity with Our Design Tools,”
your button shouldn’t say “Learn More.”
It should say “Begin Your Creative Journey.” See the vibe shift?

6. Hint at Instant Gratification

We’re all a little impatient (okay, a lot). So make your button speak to that.
“Get Results Instantly.” “Start Now.” “See It In Action.”
If it sounds like something happens the second I click, I’m in.

7. Skip the Snooze-Buttons (aka Generic CTAs)

“Click Here” is the beige wall of button copy.
Instead, go for:
🔸 “Explore Courses Now”
🔸 “Find Your Next Adventure”
🔸 “Upgrade My Plan”

8. When It’s Purchase Time, Be Direct

At the bottom of the funnel, people want clarity.
No fluff. No mystery. Just:
✅ “Add to Cart”
✅ “Checkout Now”
✅ “Complete My Order”

The Magic of Click Triggers

Want to really boost your CTA game? Add a click trigger nearby.

These little gems sit next to the button and answer the silent “But why should I?” in your user’s mind.

✅ Simple Click Triggers:

• Fast Sign Up

• No Credit Card Required

• 30-Day Guarantee

• Free Support

• Save 20% Today

Perfect for easing nerves and increasing confidence.

🔥 Aggressive Click Triggers (for the bold at heart):

• Absolutely Zero Risk

• Get Help from Our Experts (Yes, real humans)

• Ships Overnight via FedEx – Just $4

• 7 of Us (and Our Pets) Thank You for Your Support 🐾

Ready to Write Your Own?

Ask yourself three things:
1️⃣ What action is the user about to take? (Use a verb.)
2️⃣ Where are they landing? (Match your button to the page.)
3️⃣ What’s in it for them? (Give a clear benefit.)

And then, write it like this:

• “Download My Free Guide” → if they’re grabbing an e-book.

• “Boost My Productivity” → if they’re signing up for a tool.

• “Take Me to the Deals” → if they’re ready to shop.

• “I Want Better Sleep” → if you’re selling a wellness product.

Your Turn. What’s Your Button Saying Right Now?
Is it clear? Is it compelling? Or is it just...there?

Take five minutes. Rewrite one button on your site using these tips.
You’ll be surprised how much one tiny change can do.

P.S. When you make your button benefit-first and action-driven, you’re not just increasing clicks—you’re building trust and momentum.

So go ahead—make your button worth clicking.

Talk to you next Wednesday,

Redona

Whenever you feel ready, here are 3 ways I can help:

1. Done For You - Custom website design + copy to help you attract and convert high-quality clients.

2. Done With You - Join a live group coaching experience where I walk you through building your own website in just 4 weeks.

3. Done By You - Join the community to get guidance, website, social media and soon email tools, and feedback every month — stay consistent and keep improving.