👁️ The Real Reason My Content Converts (Hint: It's Not Luck)

Hi 👋 

You know what question I get all the time?

"How do you keep turning all those views into actual leads?"

And I get it. Everyone wants that secret sauce.

So here's the thing – I'm going to pull back the curtain today and show you exactly how it works.

Because it's not some magical formula or algorithm hack that I stumbled upon. It's actually a deliberate strategy that I've refined over time.

I call it the TOFU, MOFU, BOFU approach. Yes, it sounds like something you'd order at a restaurant downtown. But stick with me here.

This is all about mapping the customer journey through three distinct stages: Top of Funnel, Middle of Funnel, and Bottom of Funnel.

Think of it like building any relationship.

You don't propose on the first date, right? There's a natural progression.

Let me break this down in real terms:

TOFU: Top of Funnel — The "Hello World" Stage

This is where you're just getting on someone's radar. They don't know you yet, and they certainly don't trust you with their credit card.

I publish this type of content once or twice a week.

And here's the key – I'm not trying to sell anything at this stage. I'm just showing up and being helpful.

The content that really works here? Personal stories that people can relate to. Those before-and-after transformations that show change is possible.

Lessons I've learned the hard way so they don't have to. And real talk about my wins and failures because nobody trusts perfect.

Here's what I've learned the hard way: stay in your lane. If you try to talk about everything to everyone, you end up connecting with no one.

MOFU: Middle of Funnel — The "I Know What I'm Talking About" Stage

Now that you've got their attention, you need to show them you actually know your stuff. This is where credibility gets built.

Again, I do this once or twice weekly. But now my content goes deeper. I'm teaching, simplifying complex ideas, making things actionable.

The content that converts here?

Taking complicated concepts and breaking them down so a 10-year-old could understand them. Step-by-step guides that actually solve problems. Deep dives into topics where I connect dots others miss.

This is when someone goes from "that was interesting" to "this person really gets it." You're becoming their trusted guide.

BOFU: Bottom of Funnel — The "Let's Make This Happen" Stage

They know you, they trust you, and they're seriously considering working with you. Now it's time to help them take that final step.

I only do this type of content once a week, max. Because it's direct and it's designed to convert.

Here's the exact framework I use:

First, I name the specific pain they're experiencing. Not some vague problem, but that exact thing keeping them up at night.

Then I gently remind them what happens if they don't address it. Not to scare them, but to create clarity around the cost of inaction.

Next, I paint a picture of what's possible on the other side. What does life look like when this problem is solved?

Then – and only then – I present how I can help solve it. This isn't about listing features. It's about showing the transformation I provide.

I make sure my message speaks so clearly to my ideal client that everyone else naturally filters themselves out.

This saves us both time.

Finally, I tell them exactly what to do next. No ambiguity. "Click here to book a call." "Join the waitlist." Whatever that next step is.

Don't Drop the Ball at the Finish Line

Listen, I've seen so many people nail the content part but then send people to a confusing landing page that feels disconnected from the message.

Your landing page should feel like the natural next chapter in the story. Simple, clear, and perfectly aligned with what got them there.

When your content strategy and conversion pages work together like this, you don't just collect random eyeballs – you gain clients who are ready to work with you.

And here's the real talk: If you're putting out tons of content but not seeing it turn into clients, you're probably missing one of these stages or winging it without a plan.

Turn your content into a journey, not just a pile of random posts. Watch what happens when the right message reaches the right person at the right time.

That's not luck. That's strategy.

Talk to you next Wednesday,

Redona

Whenever you feel ready, here are 3 ways I can help:

1. Done For You - Custom website design + copy to help you attract and convert high-quality clients.

2. Done With You - Join a live group coaching experience where I walk you through building your own website in just 4 weeks.

3. Done By You - Join the community to get guidance, website, social media and soon email tools, and feedback every month — stay consistent and keep improving.