Stop Blaming Consistency. The Real Problem Is You Don't Know What You're Doing.

Everyone tells you to "just be consistent." Post every day. Show up. Keep grinding. But here's what they won't tell you: consistency isn't your problem…clarity is.

You think you need a content calendar, posting schedule, and 47 different strategies. The truth? You need to figure out what you actually have to say.

Opinions Drive Everything

Look at my own numbers that will shock you:

When I shared my personal opinions:

• 6,456 total engagements

• 4,088 forwards

• 1,351 people moved to next story

When I played it safe:

• 1,038 total engagements

• 635 forwards

• 202 people moved to next story

That's a 522% increase just from having something to say.

Why "Consistency" Is Actually Your Enemy

Here's the uncomfortable truth: when you focus on consistency without clarity, you're just consistently confusing your audience.

You're not struggling with consistency because you're lazy. You're struggling because:

✗ You don't know what makes you different
✗ You're afraid to have opinions
✗ You're copying what everyone else does
✗ You think strategies matter more than substance

The Real Success Formula (It's Simpler Than You Think)

I increased my story views, engagement, AND sold 5 digital products in a single day. My secret wasn't posting more…it was stepping out of my comfort zone and sharing what I actually believed.

Here's what actually moves the needle:

1. Stop Hiding Behind "Safe" Content

People connect with people, not with businesses, ChatGPT, Wikipedia, or Google. Your audience can smell generic content from a mile away.

2. Share Your Controversial Takes

The butterfly effect of your opinions is more powerful than any algorithm hack. When you share what you really think, people either love you or ignore you…both are better than boring them.

3. Lead With Experience, Not Expertise

"Just sharing my opinions and experience" created more success than any complex strategy ever could. Your story is your competitive advantage.

The Hard Truth About Content Creation

Most creators fail because they're solving the wrong problem. They think they need:

• Perfect posting schedules

• Professional graphics

• Trending hashtags

• Complex funnels

But successful creators know they need:

• Clear messaging

• Clear perspectives

• Authentic experiences

• Strong opinions

• Personal stories

What to Do Right Now

Stop asking "How often should I post?" and start asking:

1. What do I believe that others don't?

2. What experience shaped my perspective?

3. What would I tell someone if I wasn't afraid of judgment?

4. What obvious truth do people avoid saying?

5. How can I say it simply?

The Bottom Line

Consistency without clarity is just noise. But when you know what you stand for and aren't afraid to say it, consistency becomes automatic because you actually have something worth sharing.

Your problem isn't that you need to post more.
Your problem is that you need to say more in a clear and simple way.

The algorithm doesn't reward consistency, it rewards engagement. And engagement comes from having something that matters to say.

See you next Wednesday,

Redona
Founder of Simplify Your Message