How to Create Content People Actually Notice

Hi 👋 

Ever felt like you're shouting in a loud room, but no one hears you?

That's how it can feel when you're creating content. It's like you're throwing your words into a big, noisy crowd.

Many people feel the same way. They work hard on their content, but sometimes, people just don't seem to notice. That can be really tough, right?

But, guess what? There's a way to make your content shine. A way to make people stop, listen, and say, "Hey, this is really interesting!"

Imagine this: When you write, people pay attention. They understand what you're saying and they want to know more. Your content is like a shiny, exciting toy that everyone wants to play with.

This can really happen, with a little change in how you write.

First, think about your readers. What do they need? What problems do they have? Then, tell them how you can help solve those problems.

The 1st slide: Pain point.
The title highlights a painful problem that people in my audience experience:

The 2nd, and 3rd slides: Agitate the pain.
Next, we'll dig deeper into the problem. Making it a bit uncomfortable gets the reader's attention. When they feel this, they're more open to a solution.

The 4th, 5th, and 6th slide: Next, I'll present a fascinating concept.
The goal is to pique the audience's curiosity, making them think, "Now that's interesting, tell me more!"And when you do this, something amazing happens.

The 7th, 8th, and 9th slide: Positive future.
Next, I'll show how things could be better in the future and I share the solution.

Finally, we reach the pivotal 10th slide - The call to action.
This is the moment when your audience feels prepared to engage. My strategy is to encourage continued reading in the captions, injecting a subtle concern such as "You could lose followers." This not only triggers curiosity but also entices them to spend more time with your content.

Remember, social media and content creation isn't about performing—it's the top of your relationship funnel where people discover you authentically.

You're not interrupting their day with an ad; you're showing up as a helpful guide with relevant insights.

Most people won't immediately book your services from a single post.

Instead, they'll check out your profile, maybe visit your website, and begin to form impressions about your expertise and approach. Social media creates that crucial awareness and connection that begins the journey.

The best part?

You absolutely don't need a massive following to create real business impact. Some of my most successful clients have modest but highly engaged audiences of just a few thousand people.

What matters isn't follower count—it's clarity of message and consistency of value.

And here's something I've learned the hard way: your amazing social posts won't matter much if your website is a mess.

Think about it - someone likes what you're sharing, clicks over to your site, and then... gets confused.

They can't figure out what you're offering or how to work with you. That trust you built? It starts slipping away right there.

When your website confuses people, you end up having to individually convince each person why they should work with you.

I've been there - those long back-and-forth email chains trying to explain what should have been clear from the start. It's exhausting, and there's only one of you!

The best clients I've worked with didn't need convincing.

They came to my site, immediately understood what I offered and how it helped them, and reached out ready to get started.

That's what happens when your website continues the conversation your social media started, instead of starting a whole new, confusing one.

Whenever you feel ready, here are 3 ways I can help:

1. Done For You - Custom website design + copy to help you attract and convert high-quality clients.

2. Done With You - Join a live group coaching experience where I walk you through building your own website in just 4 weeks.

3. Done By You - Join the community to get guidance, website, social media and soon email tools, and feedback every month — stay consistent and keep improving.