📱SOCIAL MEDIA SPRINT

HOT TAKE

If your hook doesn’t hit, the post won’t land
Your first 3 lines matter more than the rest combined.
No hook = no scroll. No scroll = no chance.

FAST FIX

✅ FORMULA 1 – The Hidden Reason Formula

Structure:
“Let me give you the #1 reason you’re not getting {Outcome}.
It’s not {Excuse 1}. It’s not {Excuse 2}.
It’s actually {Surprising Truth}. Here’s how to fix it…”

Example:
“Let me give you the #1 reason you’re not getting sales from your content.
It’s not your captions. It’s not your CTAs.
It’s actually the way you structure your content. Here’s how to fix it in 10 minutes.”

✅ FORMULA 2– Proof + Outcome + Secrets

Structure:
“I gained {Result} in {Timeframe} without {Common Obstacle}.
Here are {Number} secrets to {Desirable Outcome}…”

Example:
“I gained 100K followers in 12 months without spending on ads.
Here are 7 secrets to growing an audience.”

✅ FORMULA 3 – Audit-Based Authority

Structure:
“{Percentage} of {Audience} don’t know how to {Critical Action}.
So I audited {X}. Here are {Number} secrets to their success.”

Example:
“98% of content creators don’t know how to find content ideas.
So I audited 100+ top accounts.
Here are 5 secrets to their content strategy.”

GROWTH MOVE

Build your next post around one formula
Choose one, plug in your topic, and ship it today.

Pro move: Use the same hook in a Reel, carousel, and email subject line.

(Next: Website copy that sells in one sentence 👇)

💻 WEBSITE SPRINT

HOT TAKE

Your homepage headline is your hook — make it count
No one scrolls if the first thing they read is bland or vague.
Clarity converts. Cleverness confuses.

FAST FIX

✅ FORMULA 1 – Outcome Without Pain

Structure:
“Achieve {Desirable Outcome} Without {Pain Point}”

Example:
“Achieve Seamless Collaboration Without Email Overload”

✅ FORMULA 2 – The Uncommon Path

Structure:
“The {Opposite of the Usual Way} Way to {Result}”

Example:
“The Stress-Free Way to Increase Your Online Sales”

✅ FORMULA 3 – Time-Saving Promise

Structure:
“Cut {Activity} Time in Half”

Example:
“Cut Your Email Campaign Creation Time in Half”

GROWTH MOVE

Run a headline audit on your site
Swap one weak headline with a formula above, and watch your bounce rate drop.

Quick test: Would you click if it were a YouTube title?

(Last sprint: The design details that drive results 👇)

🎨 DESIGN SPRINT

HOT TAKE

Good content + bad design = lost conversions
If it’s hard to read, it won’t be read. Period.
Design should amplify your message — not hide it.

FAST FIX

✅ Contrast and Font Size Audit
→ Use dark text on light backgrounds (not the other way around)
→ Font size rule: Nothing smaller than 16px for body, 24–32px for headlines
→ Make CTAs bold, high contrast, and obvious

Checklist:

• ✅ Text passes accessibility contrast check

• ✅ Buttons stand out, not blend in

• ✅ Headings are 2–3x larger than body text

GROWTH MOVE

Zoom out: Does your layout guide the eye?
Use whitespace and bold section dividers to lead users down the page.

Try this: Add a scroll-friendly visual hierarchy with font size, weight, and spacing.

Whenever you feel ready, here are 3 ways I can help:

1. Done For You - Custom website design + copy to help you attract and convert high-quality clients.

2. Done With You - Join a live group coaching experience where I walk you through building your own website in just 4 weeks.

3. Done By You - Join the community to get guidance, website, social media and soon email tools, and feedback every month — stay consistent and keep improving.