📱SOCIAL MEDIA SPRINT

HOT TAKE

Your audience isn't ignoring you, they literally can't see you anymore.

FAST FIX

 Make your value look native by ditching promotional language for helpful insights.

GROWTH MOVE

Break the scroll hypnosis by becoming the pattern interrupt they didn't know they needed.

You know how we've all gotten so used to scrolling past ads on social media?

Even your best content might be getting the same treatment if it looks too promotional.

Take a look at your social posts.

Do they blend naturally with what people expect to see from friends and authentic accounts?

Or do they scream "I'm trying to sell you something!" If it's the latter, that's part of your problem.

I've found that mixing things up can really help grab attention.

Think about it - when everyone's posting the same polished content, something a bit different stands out.

Try throwing in a casual behind-the-scenes moment or a thought-provoking question that feels like you're actually talking to your audience. Something like: "Ever notice how your thumb automatically skips certain posts?

I've been wondering why that happens..."

When you do share something promotional, frame it as helpful insight rather than a sales pitch.

Instead of "Check out our latest product launch!" try something that feels more like a friend sharing a solution: "One thing that solved our biggest customer problem this month →" People respond to value, not pitches.

(Next: Website Sprint 👇)

💻 WEBSITE SPRINT

HOT TAKE

The most expensive real estate on your site might be completely invisible to visitors.

FAST FIX

Stop putting crucial messages where ads usually live—your brain has taught everyone to skip those spots.

GROWTH MOVE

Weave your most important offers directly into the content flow where attention already exists.

Here's something I noticed recently - certain parts of websites might as well be invisible.

Sidebars, those ribbon banners across the top, hero sections... our brains have been trained to ignore these spots completely because that's where ads usually live.

If you've got important messages in these "ad zones," they're probably getting skipped automatically.

Try moving your most valuable calls-to-action into places where people are already engaged with content.

Next time you're browsing websites, pay attention to where your eyes naturally go and where they skip.

Then apply that insight to your own site. Would you assume your most important message looks like an ad? If yes, it's time to rethink the placement.

I've seen great results when companies weave their offers naturally into content people are already reading: "If you've been struggling with this exact issue like many of our customers have, here's the solution we developed →" It feels helpful rather than promotional.

(Last sprint: The design sprint👇)

🎨 DESIGN SPRINT

HOT TAKE

Your beautiful, professional design might be your biggest conversion killer.

FAST FIX

Sometimes the most effective visual is the one that looks least like marketing.

GROWTH MOVE

Create subtle pattern breaks that reset attention and force users to actually see your message.

Let's talk about visual patterns for a minute. Have you ever noticed how your attention perks up when something unexpected appears?

Our brains are wired to notice what breaks the pattern.

Most websites follow predictable visual rhythms - and that predictability makes them easy to ignore.

Try adding small design shifts that feel a bit different from your standard look.

Maybe it's a hand-drawn element in an otherwise polished design, or a simple text block that stands out because it's not what visitors expect to see.

This is an example on how to drive attention with an unbalanced design and break the pattern:

I had a friend who completely transformed their engagement by stripping away all the glossy design elements that made their content look promotional.

Instead of flashy banners announcing their expertise, they embedded interesting stats with conversational calls-to-action: "89% of users miss the content you work hardest on.

Curious what they're skipping?" It feels more like a friend sharing an interesting insight than a company pushing a service.

The key is making your important messages look like genuine information, not promotions.

Think about how you'd explain something valuable to a friend - that natural, helpful approach is what cuts through banner blindness.

Which of these areas do you think is your biggest challenge right now?

I'd love to know what you're struggling with most.

Whenever you feel ready, here are 3 ways I can help:

1. Done For You - Custom website design + copy to help you attract and convert high-quality clients.

2. Done With You - Join a live group coaching experience where I walk you through building your own website in just 4 weeks.

3. Done By You - Join the community to get guidance, website, social media and soon email tools, and feedback every month — stay consistent and keep improving.